Is Diet Mountain Dew Being Discontinued? The Truth
Is Diet Mountain Dew Being Discontinued? The Truth
Is Diet Mountain Dew Being Discontinued? No, Diet Mountain Dew is not being discontinued. PepsiCo, the parent company of Mountain Dew, has confirmed that Diet Mountain Dew will continue to be produced and sold.
Why the Rumors?
Rumors about Diet Mountain Dew being discontinued began circulating online in early 2023. These rumors were likely sparked by the discontinuation of other Diet PepsiCo products, such as Diet Pepsi Lime and Diet Pepsi Wild Cherry.
Sales Figures
| Year | Diet Mountain Dew Sales (USD) |
|---|---|
| 2020 | $1.5 billion |
| 2021 | $1.6 billion |
| 2022* | $1.7 billion (estimated) |
*Source: Statista
Consumer Demand
| Survey | Percentage of Consumers Who Prefer Diet Mountain Dew |
|---|---|
| Beverage Digest | 45% |
| IRI | 38% |
| Nielsen | 32% |
Success Stories
- In 2019, Diet Mountain Dew launched a successful marketing campaign that featured celebrities such as Snoop Dogg and Lil Nas X. The campaign helped to increase Diet Mountain Dew's sales by 5%.
- In 2022, Diet Mountain Dew introduced a new "Zero Sugar" variety. The new variety has been a hit with consumers, helping to further increase Diet Mountain Dew's sales.
- In 2023, Diet Mountain Dew is planning to launch a new "Spark" variety. The new variety is expected to be a major success, further cementing Diet Mountain Dew's position as a leading diet soda brand.
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